How to build a strong network using LinkedIn?


Networking on LinkedIn is a great way to make connections in your industry, not only in your area but globally. You never know what opportunities can arise when you can build. In today’s time building a Professional network is important if you want to grow to a height which you dream. Professional networking is key to progressing in your career as it helps you stay connected with relevant peers, keep abreast of the latest developments in your sector and remain informed about the emerging opportunities. Today in 2020, there are many platforms to build your professional networks such as Monster.com, Naukari.com but among all these platforms LinkedIn is the most powerful and the most efficient to use professional network platform.


Whether you’re an Entrepreneur or a Business professional or a Student searching for Internships or a Graduate looking for Jobs, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know. To building a powerful LinkedIn network is to choose your connections wisely. Instead of adding anyone, limit the number of people you add to your network which will ensure you see posts in your feed from people who are truly relevant or of interest to you. Sharing your achievements, your work might help you in getting the best suitable job or building a good connection with people whose posts can help you in your career development.


LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Today LinkedIn also provides online learning platform through which you can directly learn any skills and add it to your profile. Making an account on LinkedIn is very easy and LinkedIn provides a very good search algorithm through which you will get all the networks related to your work profile.


Why Your LinkedIn Headline Matters?

Your LinkedIn headline should attract your ideal client to reach out and connect with you. When you comment on someone else’s post, that person’s network will see your profile and your headline will play a major role in their decision whether to reach out and connect with you. The creative headline below might prompt potential connections to send a personalized invite that includes a question about how she builds trust and communication. If the headline were simply “CEO,” on the other hand, that wouldn’t particularly entice people to send a connection request.


Steps to build a powerful network through LinkedIn

1. Create a stand out profile

First impression is the last impression make sure your profile is completely updated and all the necessary fields are filled. Make your profile catchy by adding your skills, achievements, uniqueness and what are you good at. Adding your current job position can result in increasing your networks.

2. Control How People Can Connect with You on LinkedIn

By default, anyone can send you the invitation to connect with you but you can control the number of people and people of your interest to whom you want to stay connected. You can also follow other people’s posts and updates without adding them to your network. These might be speakers, podcasters, or influencers you’re interested in keeping up with, rather than having a direct connection with them.

3. Identify people to connect with

Search for the people whom you want to connect with, follow those pages and people of your interests and from whom you can have benefit. When you add new people to your network, LinkedIn then suggests other members you might know. The People You May Know section shows people who are connected to your first-degree connections, so it’s worth having a look at the suggested people.

4. Send a Personalized LinkedIn Connection Request

When you personalize an invitation, you’re starting a conversation with your new connection. Instead of waiting for a post or comment on the main feed to take the next step of building on that new relationship, you can start a one-to-one conversation with them. This isn’t an opportunity to start pitching your business, however. Build a relationship with your new contact first. Then down the road, an opportunity to work together or refer work to each other is more likely to arise.


5.Engage with Your LinkedIn Network Connections

Once you’ve started building a LinkedIn network with valuable connections, where do you go from there? Start to engage with them. By starting to leave comments, you’ll be raising your profile. Be strategic. When you leave comments on someone else’s post, that person’s network will see your profile photo and headline.

6. Keep Updating your profile

Your certificates and achievements in various fields can help in increasing your network, it can also help the recruiters to hire you on the basis of your skills and knowledge. Update your profile on a regular basis.

7. Mention Area of Interest

You can also add your area of interests to your profile so that the recruiter can offer you Internships and Jobs according to your area of interests.

8. Join LinkedIn Groups

In order to get noticed and make connections with industry contacts on LinkedIn, a great strategy to do so is by joining groups. Search groups on LinkedIn related to your industry and interests for which you can become a part of. This will not only help you in connecting with people but will also help you learn and build meaningful relationships with experts and recruiters online. LinkedIn is helpful when it comes to staying on top of people in your network.

In order to get recognized in the Industry and create business relation connecting with people is very important. Thus, LinkedIn is the best platform to create a virtual business profile. Nothing is stopping you from building connections and learning!

Happy Building ! By Priyali Srivastava

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