Updated: Jan 19
Learn the smartest way to use Social Media to increase your business growth!
Social Media can not be ignored by any business, whether big or small. Social Media is pervasive. Everyone from Baby boomers to Gen Z are present on social media. Facebook is the most popular social platform used by people across globe, followed by Instagram, Twitter, LinkedIn, Pinterest & Google+.
In this Blog lets see how a small business can use the social platform to grow their business.
Social Media Marketing techniques :
The first technique implies the creation of official pages and groups for the promotion of a brand (company). Subscribers distribute information about the company and products and offer to join the group. People who have subscribed, reach the official website of the company and, having read it, makes purchases.
You should constantly point the website out and make it unique. This can be done through text, images, and aphorisms, unique and fresh content and not making the content to salesy.
Every social network has its own audience. Looking at the most famous social networks, you can say Facebook is aimed at a younger audience, Linkedin is for business people, Instagram is for promoting women's goods, Twitter is for promoting blogs and news, Telegram is for promoting business products, brands and services, and YouTube focuses on video advertising.
Another technique is communication and collaboration with bloggers and owners of diverse communities. This is achieved when the business partner, communicating, advertises the brand and resources as a link to the company.
The fifth technique is maintaining your reputation. It is necessary to track the feedback and comments about the company. If the reviews are negative, then it is crucial to smooth them out and convince the critic about the uniqueness of the goods.
The sixth is the development of your own application, which anyone can download and find out a lot of interesting things. These contain soft information about the company and products, which are not particularly important.
A successful social media marketing plan would not only help you achieve your business goals but also will help you maintain a consistent rise in your growth graph.